Privacy & Cookie Policy

(updated 10 November 2023)

Welcome to Naturally Safe Cosmetics. If you're reading this, it means you're interested to learn how we process your personal data and how we protect your privacy.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.

A copy of the APPs may be obtained from the website of the Office of the Australian Information Commissioner at

Privacy Policy

Essential information we collect

In operating this store, it is essential for us to capture some information about your device, such as your IP address and information related to your visit when you browse our store. This information might include, for example, a time stamp, the last page or product you visited, the indication that you logged in. We capture this type of information in order to:

  • remember who you are after you log in so that you do not need to authenticate at each click
  • monitor if our website is running with the high performance we are dedicated to providing
  • allow you to browse between products without having to start back from the home page at each click
  • remember if you put something in your shopping cart before you decide to checkout
  • control that your data is processed securely

We call the type of information mentioned above 'essential information' and we collect it through the use of cookies. Cookies are small text files that most websites use. A website places cookies in the web browser and then reads the information collected through the cookies every time the user performs an action. Our website uses cookies. Without enabling this mechanism and this kind of cookies (first-party cookies), we could not provide you with the smooth experience that you expect while you are navigating our online store.

Order information you expressly provide

If you buy something from our store, we will need more specific information about you. To fully process your order and ship the merchandise you selected, we need your personal data such as your first and last name, your email address, your contact phone number and, of course, your shipping and billing address. We also use your contact and order information to send you communications related to the processing of your order. We will ask you to provide this information in our 'checkout page' before allowing you to finalise your purchase with the payment.


You can sign up for an account if you’d like. This makes us happy because it confirms your interest in our store. It should also make you happy because we will remember your information and, when you decide to buy our products, you do not have to provide all of your information over again - you simply need to log in. If you wish to delete your account at any time, just connect with us at the contact details at the bottom of the page. We may require identification before we can provide details of your personal information or delete your account.

Partial Purchases

If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, you may opt-out of these types of emails by clicking 'unsubscribe from this list' at the bottom of the email.


If you have completed a purchase, we will send you an email to ask you to review the product you bought. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers. If you do not wish to receive further emails of this kind, you may opt-out of this type of email by clicking ‘unsubscribe from future emails like this’ at the bottom of the email.

How do we process your information?

We use an external provider to run our store, BigCommerce. BigCommerce is based in the US and is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class service and data protection. You can check its participation in the Privacy Shield here on the official site of The International Trade Administration (ITA), U.S. Department of Commerce.

Through BigCommerce, we also use other, highly specialised external providers to provide the most competitive services. For example:

  • Payment: Our store is PCI-DSS compliant (a very strict industry standard with requirements for the security of credit card information) and we only use accredited companies to process your credit card information. Credit card payments are currently processed through Braintree. Credit card details entered at checkout are not visible to us. Here is the Braintree Privacy Policy. PayPal payments are processed through PayPal. Here is the PayPal Privacy Policy. Afterpay payments are processed through Afterpay. Here is the Afterpay Privacy Policy.
  • Shipping: We may integrate with a number of shipping companies to fulfil your orders. Our current shipping provider is Australia Post. Here is the Australia Post Privacy Policy. We also use the Ready to Ship app which connects our eCommerce store to our shipping providers to streamline the management of our shipments. Here is the Ready To Ship App Privacy Policy.
  • Xero: For the purposes of business account keeping, our store is integrated with our accounts software provider – Xero. Here is the Xero Privacy Policy.

Partnering with highly specialised external companies allows us to focus on what we do best: selling great products.

Other uses of personal data

Your personal data may also be disclosed to third parties where:

  • you consent to the use or disclosure
  • required by law or court order

How can you control your personal data?

If you are one of our customers who is in the EU, and we are specifically selling our products to the Member State where you are located, you have specific rights relating to consent, transparency, correction, erasure, data portability and automated processing. If you cannot exercise your choice on your account page or if you do not have an account with us, please reach out to us, at the contact details at the bottom of this page. We will be more than happy to help.

How long do we keep your data?

We keep your personal data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons. Financial records, including records relating to sales, may need to be kept for longer periods of time to comply with the requirements of agencies like the Australian Securities and Investments Commission and the Australian Taxation Office. Therefore, we might need to retain certain data even if you ask to delete it.

Do we have any legal obligations when handling your data?

Many. We might need to share your personal information to comply with applicable legal obligations, for example, where required by law or court order.

Who can you reach out to for privacy matters?

You can contact us via email: or by regular mail. Our mailing address is: Naturally Safe Cosmetics, PO Box 660, Gladesville NSW 1675.

Do you need to lodge a complaint?

If you have any privacy complaint, please contact us by email or post. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at

Cookie Policy

Our website uses cookies. Cookies are text files with small pieces of data sent from a website and stored on your browser which the website can retrieve at a later time. We also have various Apps which integrate with our website and these Apps also use cookies. There are different types of cookies. Some cookies are essential for the website to function properly. Some cookies are used to enable enhanced functionality on the website, like videos and live chat. Some cookies are used to provide statistical information on website usage by visitors and are used for analytics purposes and to improve the website over time. Other cookies are used for targeting and advertising purposes and are used to create profiles or personalise content to enhance the user's shopping experience.

Our list of integrated service providers changes from time to time but may include the following businesses/apps, all of which use cookies:


MailChimp is a marketing automation platform that helps us share email/newsletters and ad campaigns with customers and other interested parties. Here is the MailChimp Privacy Policy.

Google Analytics

Our website uses Google Analytics, a service which transmits website traffic data to Google’s servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use the data provided by Google Analytics to help us understand our website traffic, including number of visitors, the channels via which they come to visit our website, the time of day these visits take place, pages accessed, duration of visits, number of orders placed, revenue, etc. Google Analytics can also provide tracking information needed to implement advertising campaigns through Google Ads (formerly Google Adwords).

Google Ads

Google Ads is another Google service used by us. It is an online advertising platform which we can use to display brief advertisements, service offerings, product listings. Google Ads also provides us with general data relating to web users' interaction with our ads, website visits and buyer activity.

Here is Google’s Privacy Policy.

Sales & Orders

Our Google Shopping Ads Campaigns are managed by Sales & Orders, a leading platform for helping eCommerce stores manage their digital marketing and advertising through Google Ads.  Here is the Sales & Orders Privacy Policy


Justuno is a comprehensive suite of integrated marketing tools, including lead capture and messaging pop-ups and banners. Some of these website promotions require you to enter your email address in order to access a discount or other promotion. Here is the Justuno Privacy Policy.


InStockNotify is an app that allows visitors to our website to enter their email address in order to be notified when a product is back in stock. You can contact InStockNotify for information on their Privacy Policy. App

We use the app on our website for the following purposes:

  • to provide us with a Live Chat facility to assist customers visiting our website in real time, along with the ability for customers to leave a message if the Live Chat facility is offline
  • to obtain real-time analytics and monitoring for the purpose of improving website user experience 

The private information of visitors, including credit card details entered at checkout, IS NOT visible via the App. Here is the Privacy Policy.

Lily Rewards

Our rewards program keeps track of customer spending for the purpose of allocating rewards and is operated through the Lily Rewards app for BigCommerce . Here is the Lily Rewards Privacy Policy.