About Us

About Naturally Safe Cosmetics

Naturally Safe Cosmetics was founded in 2007 with the intention of providing consumers with an online destination where they could buy cosmetics, personal care products and home cleaning products that were:

  • natural
  • organic
  • safe
  • non-toxic
  • eco-friendly
  • cruelty-free

All these years later, Naturally Safe Cosmetics' original motto 'the natural beauty experts' still defines what is at the heart of this Australian owned and run business. The Naturally Safe Cosmetics online store is operated out of premises located in Australia's premier city - Sydney.

Why buy natural and organic cosmetics from Naturally Safe Cosmetics

Many mainstream cosmetics and beauty products are traditionally made from ingredients that are harsh and potentially toxic to humans and the environment - ingredients like petrochemicals, synthetic preservatives and artificial colours and fragrances. Manufacturers like them because they are cheap and get the job done - but at what cost? Ongoing research into the effects of these ingredients indicates they may do more harm than good.


What makes Naturally Safe Cosmetics different from other online organic beauty stores?

Consumer awareness about the dangers of ingredients in cosmetic products is increasing but don't be fooled by product packaging claims including the words 'natural' and 'organic'. The use of these terms is not regulated and cannot be relied on so you need to check the ingredients listing for products. Alternatively, look for independent organic certification - your guarantee of quality when it comes to determining just how natural a product is. To that end, Naturally Safe Cosmetics does all the hard work for you. We scrutinise products very closely before deciding whether to stock them. Our criteria is quite stringent and we do believe we are stricter than most online organic beauty stores. This strict adherence to our principles does limit our range, of course, but we have always preferred to focus on quality rather than quantity. 

Brands stocked at Naturally Safe Cosmetics must meet the following criteria:

  • products must be made from predominantly natural and organic ingredients
  • products must not contain harsh chemicals or known toxic ingredients
  • brands must be completely transparent and not afraid to disclose all of their product ingredients
  • brands must not test their products or ingredients on animals
  • brands must be environmentally conscious & responsible

We want your natural and organic online shopping experience to be a good one so we dispatch your orders quickly, usually on the same day, and we are always happy to answer your questions, whether by phone or email.

Our range caters for the whole family and includes;

  • natural and organic skin care
  • natural makeup, mineral makeup and organic cosmetics
  • natural and organic body care products including natural soap, natural body wash, natural deodorant, moisturisers & more
  • natural and organic shampoo and hair care products
  • natural sunscreen
  • natural and organic baby care products
  • natural pet care products
  • natural, organic & eco-friendly laundry & household cleaning products
  • natural nutritional products


A word from the owner of Naturally Safe Cosmetics

Hi there! I'm Angela, wife and mother to two young men and owner of Naturally Safe Cosmetics Australia. My love for organic beauty and personal care products arose out of a need to find skin care products that would benefit rather than aggravate my own skin, which has always been prone to dermatitis, eczema and psoriasis - not to mention frequent allergic reactions to many of the products found on supermarket and pharmacy shelves.

When I decided to return to the workforce after being a stay-at-home mum for 10 years, I knew that going back to working in the legal world was no longer my passion. I started my own online organic beauty store in 2013. Then, in 2015, the opportunity to also acquire Naturally Safe Cosmetics came up. Eventually, the two similar business were merged into one, retaining the name Naturally Safe Cosmetics.

I'm constantly researching products and ingredients. To be honest, we're pretty spoilt for choice these days when it comes to natural and organic products. New brands are popping up seemingly every day. However, it takes more than the inclusion of a couple of organic ingredients to make a product truly natural and organic. The ingredients a brand chooses to leave out of a product is just as important as what they choose to put in it. I will admit, I am pretty picky when it comes to the products available at Naturally Safe Cosmetics. Every single one is scrutinised down to the last ingredient.

I also love keeping up-to-date with the latest industry news, including scientific studies into the effects of ingredients used in cosmetics and personal care products, as well as progress with improving government regulation of the beauty industry.

I truly hope you'll enjoy shopping with Naturally Safe Cosmetics and welcome your feedback.