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About Us

About Naturally Safe Cosmetics

Naturally Safe Cosmetics was founded in 2007 with the intention of providing consumers with an online destination where they could buy natural, safe, organic and green beauty products, personal care items and home care products. All these years later, Naturally Safe Cosmetics' original motto 'the natural beauty experts' still defines what is at the heart of this Australian owned and family-run business.

Why Shop Natural and Organic?

Many mainstream cosmetics and beauty products are traditionally made from ingredients that are harsh and potentially toxic to humans and the environment - ingredients like petrochemicals, synthetic preservatives and artificial colours and fragrances. Manufacturers like them because they are cheap and get the job done - but at what cost? Ongoing research into the effects of these ingredients indicates they may do more harm than good.

   

More specifically, why shop Naturally Safe Cosmetics?

Consumer awareness about the dangers of ingredients in cosmetic products is increasing but don't be fooled by product packaging claims including the words 'natural' and 'organic'. The use of these terms is not regulated and cannot be relied on so you need to check the ingredients listing for products. Alternatively, look for independent organic certification - your guarantee of quality when it comes to determining just how natural a product is. To that end, Naturally Safe Cosmetics does all the hard work for you. We scrutinise products very closely before deciding whether to stock them. Our criteria is quite stringent and we do believe we are stricter than most online organic beauty stores. This strict adherence to our principles does limit our range, of course, but we have always preferred to focus on quality rather than quantity. 

Brands stocked at Naturally Safe Cosmetics must meet the following criteria:

  • products must be made from predominantly natural and organic ingredients
  • products must not contain harsh chemicals or known toxic ingredients
  • brands must be completely transparent and not afraid to disclose all of their product ingredients
  • brands must not test their products or ingredients on animals
  • brands must be environmentally conscious & responsible

We want your natural and organic online shopping experience to be a good one so we dispatch your orders quickly, usually on the same day, and we are always happy to answer your questions, whether by phone or email.

Our range caters for the whole family and includes;

  • Organic Skin Care
  • Natural Makeup, Mineral Foundation & Organic Cosmetics
  • Natural Soap & Organic Body Care Products
  • Organic Shampoo & Hair Care Products
  • Natural Sunscreen
  • Organic Baby Care Products
  • Organic Men's Grooming Products
  • Organic Pet Care Products
  • Natural, Organic & Environmentally Friendly Laundry & Household Cleaning Products
  • Natural Nutritional Products

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A word from the owner

Hi there! I'm Angela, wife and mother to two teenage boys and owner of Naturally Safe Cosmetics Australia. My love for organic beauty and personal care products arose out of a need to find skin care products that would benefit rather than aggravate my own skin, which has always been prone to dermatitis, eczema and psoriasis - not to mention frequent allergic reactions to many of the products found on supermarket and pharmacy shelves.

When I decided to return to the workforce after being a stay-at-home mum for 10 years, I knew that going back to working in the legal world was no longer my passion. I started my own online organic beauty store in 2013 which I eventually merged with Naturally Safe Cosmetics after taking over ownership of that business in 2015.

I'm constantly researching products and ingredients. To be honest, we're pretty spoilt for choice these days when it comes to natural and organic products. New brands are popping up seemingly every day. However, it takes more than the inclusion of a couple of organic ingredients to make a product truly natural and organic. The ingredients a brand chooses to leave out of a product is just as important as what they choose to put in it. I will admit, I am pretty picky when it comes to the products available at Naturally Safe Cosmetics. Every single one is scrutinised down to the last ingredient.

I also love keeping up-to-date with the latest industry news, including scientific studies into the effects of ingredients used in cosmetics and personal care products, as well as progress with improving government regulation of the beauty industry.

I truly hope you'll enjoy shopping with Naturally Safe Cosmetics.