About Naturally Safe Cosmetics
Naturally Safe Cosmetics was founded in 2007 with the intention of providing consumers with an online destination where they could buy natural, safe, organic and green beauty products, personal care items and home care products.
Over the years, Naturally Safe Cosmetics has continued to widen its range of offerings and grow as a business. At the start of 2015, Naturally Safe Cosmetics came under its current ownership and moved its operations from Melbourne to Sydney. At the same time, it acquired Bare Natural Beauty, another online organic beauty store with similar values and philosophies. And, again, in mid 2016 another merger took place - this time with Natural Glow Organic Beauty, an online natural beauty store operating since 2013. These mergers have resulted in an expanded range of natural and eco-friendly products and brands.
Today, Naturally Safe Cosmetics' original motto 'the natural beauty experts' still defines what is at the heart of this Australian owned and family-run business.
About the owner
Naturally Safe Cosmetics is owned by Angela, wife and mother to two teenage boys, who is passionate about organic beauty and personal care products. Angela's love affair with natural and organic products arose out of a need to find skin care products that would benefit rather than aggravate her skin which has always been prone to dermatitis, eczema and psoriasis, along with allergic reactions and rashes to many of the products found on supermarket and pharmacy shelves.
Angela's background was in Legal but after discovering the benefits of using products made with predominantly natural and organic ingredients, moving into the natural products industry seemed like a natural (excuse the pun) progression when going back into the workforce after being a 'stay at home' mum for 10 years. That's when Natural Glow Organic Beauty was born and her business has progressed from there. It's funny how things happen sometimes. Angela was a customer of Naturally Safe Cosmetics long before she even had the idea of opening her own organic beauty store and she certainly had no idea back then that she would one day be the owner of Naturally Safe Cosmetics.
Angela is constantly researching products and ingredients and loves keeping up-to-date with the latest industry news, including scientific studies into the effects of ingredients used in cosmetics and personal care products, as well as progress with improving government regulation of the beauty industry.
Why Shop With Naturally Safe Cosmetics?
Many mainstream cosmetics and beauty products are traditionally made from ingredients that are harsh and potentially toxic to humans and the environment - ingredients like petrochemicals, synthetic preservatives and artificial colours and fragrances. Manufacturers like them because they are cheap and get the job done - but at what cost? Ongoing research into the effects of these ingredients indicates they may do more harm than good.
Consumer awareness about the dangers of these ingredients is increasing but don't be fooled by packaging claims of 'natural' and 'organic' on products. The use of these terms is not regulated and cannot be relied on so you need to check the ingredients listing for products. Alternatively, look for independent organic certification - your guarantee of quality when it comes to determining just how natural a product is.
Brands stocked at Naturally Safe Cosmetics must meet the following criteria:
- products must be made from predominantly natural and organic ingredients
- products must not contain harsh chemicals or known toxic ingredients
- brands must be completely transparent and not afraid to disclose all of their product ingredients
- brands must not test their products or ingredients on animals
- brands must be environmentally conscious & responsible
We want your natural and organic online shopping experience to be a good one so we dispatch your orders quickly, usually on the same day, and we are always happy to answer your questions, whether by phone or email.
Our range caters for the whole family and includes;
- Organic Skin Care
- Natural Makeup, Mineral Foundation & Organic Cosmetics
- Natural Soap & Organic Body Care Products
- Organic Shampoo & Hair Care Products
- Natural Sunscreen
- Organic Baby Care Products
- Organic Men's Grooming Products
- Organic Pet Care Products
- Natural, Organic & Environmentally Friendly Laundry & Household Cleaning Products
- Natural Nutritional Products
We hope you enjoy shopping with us.