Perfect your eye makeup look with the best mineral eyeshadows made with the purest of nature's minerals, blended together to create beautiful shades.
Mineral eyeshadow is highly pigmented, created from crushed minerals like mica and zinc oxide, and coloured with the use of iron oxides. Created from the earth's natural minerals, mineral eye shadow offers the following benefits:
Gentle: being free from harsh chemicals and irritating compounds, mineral eyeshadow is gentle on the eyes and therefore suitable for sensitive eyes
Highly pigmented colour: with a fine, lightweight texture, mineral eye shadow provides buildable colour - apply a light layer for a natural, soft wash of colour or add more layers for a bold, dramatic effect
Staying power: mineral eyeshadow provides great eye makeup looks that last throughout your day and into the night
So, skip conventional eyeshadows with their synthetic additives and nasty fillers and opt for natural and mineral formulas to create stunning looks with clean, gentle ingredients.
