Zoya nail polish has been awarded as the longest wearing nail polish on natural nails and follows a '10 free' non-toxic formula, meaning it's free from 10 of the most toxic ingredients traditionally found in nail polish.
Zoya was the first nail polish brand to remove toxic ingredients like Toluene, Formaldehyde and DBP (Dibutyl Phthalate) from its formulas. Over the years, as more information has come to light regarding the toxicity of certain nail polish ingredients, even more nasties have been removed. Today, Zoya is proudly known as the healthy colour of fashion.