Ethique began its journey in 2012 when founder, Brianne, began mixing formulas in her own kitchen. Brianne was committed to creating a range of hair care products made with naturally derived ingredients and housed in environmentally friendly packaging, reducing the amount of waste going to landfill.

Ethique plastic-free shampoo and body care products

Why put water into shampoo and conditioner products when you have water coming from your shower rose anyway? Ethique solid bars are concentrated with beneficial active ingredients and can be found in bathrooms around the world.